The Marvellous Shopping Experience Of Victorian England | Turn Back Time

In this episode the shopkeepers move into the swinging sixties, and big changes hit the high street. Every shop has transformed completely - 1960s mass production of meat, bread and clothing means the bakers find themselves running a milk bar, the butcher sells hardware and the dressmaker is now running a hair salon. The grocers has become self-service, bringing a more modern shopping experience to customers. The bakers have to produce milkshakes and burgers, while the dressmaker turns her hand to bouffants and beehives. The butcher finds himself in direct competition with the grocer. As the shopkeepers struggle with the changes in their trades, the town sees first-hand why Britain turned its back on traditional shops and embraced the supermarket. At the end of the week, history dictates that, for some, it is time to leave, and customers realise just what they're losing.

For the first time profit isn't everything, as the shopkeepers find themselves dealing with rationing, promoting make do and mend, and trying to persuade an entire town to pull together as it would have done sixty years ago. The grocer family struggle with wartime rules and regulations, and customers have to decide whether to stick to rations or to buy from the black market. The bakers feed the town from their British restaurant, while the butcher promotes mutton to modern shoppers. The dressmaker and the blacksmith convince the town of the benefits of 1940s style recycling. But shortages, an air raid and hungry customers all take their toll; will they keep the town onside in the run up to the VE day celebrations at the end of the week?

The butcher, the baker, the grocer and the ironmonger are joined by a dressmaker, and together they must provide a modern town with the exceptional service and luxuriant shop displays worthy of the Edwardians. The baker's family find themselves running an Edwardian tea shop, while the butchers must sell game in all its gory glory to modern customers. The grocer has trained staff, but the challenge of creating an early 20th century wedding breakfast piles on the pressure. All the shopkeepers struggle with maintaining standards, and it becomes clear that underneath its glossy veneer the Edwardian high street was a tough place for women and children. The arrival of call-up papers reminds the traders and the town of the terrible impact that World War One had on Britain's communities.

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